Future of Indian consumer durables market

Indian Market is fast moving towards high-end customized products, which are aesthetically designed to complement the modern households. The need at this moment of time is to continuously innovate and come out with product variations across categories to meet the expectations of a varied class of customers.

This year, the leading consumer durables players forecast 15 per cent growth for the sector. In 2006, the consumer durables and home appliances sector experienced growth of 14 per cent and was pegged at Rs 3.7 billion.

According to sources, dismantling of quantitative restrictions on imports of consumer electronics has let to customer tariffs gradually coming down. In such environment, the industrial units could only survive by improving the efficiency and productivity.

India is a fast developing country and is proving to be a major challenge to the already established countries of the world. The industry expects to grow by 10 per cent for refrigerators and 60 per cent for washing machines this year. In a sector, where new products are being introduced with increasing frequency and lifecycle of products getting shorter, research and development plays an important role.

I believe that this area needs to be regularly updated with newer technologies, so that the innovations are meaningful to the customers. Setting up of manufacturing facilities by MNCs in India, which not only meet international standards but also reduce trade barriers between two countries and give a thrust to the exports of the company, which is very important.

At this moment of time, the consumer electronic industry has come a long way and is making state-of-the-art products and quality is earmarked immense importance. Point to be noted here is that the quality of any product is directly linked with exports from India to other countries. India has lately become a manufacturing hub for many companies to make quality products. In the last few years, this sector has shown tremendous growth, resulting in annual growth rate of close to 50 per cent.